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One 44 Advisory

One 44 advisory

Visibility

Sell-Side Coverage

Coverage drives visibility, and visibility drives liquidity. We identify the analyst relationships most likely to benefit you, then advocate on your behalf to expand your coverage.

Request a free consultation

Tell us what you’re working on. We’ll come back with a short written read on what we see and what we’d look at first. No obligation, and no sales sequence.
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What Coverage Work Involves

An analyst decides to cover you for their own reasons, not yours. These six pieces of work make sure the right ones know you exist and are approached on terms that make saying yes straightforward.

Coverage Gap Analysis

How many analysts follow your closest comparables, which firms they sit at, and precisely where you stand against that benchmark. Investors judge your coverage relative to your peers, so we measure it the same way.

Analyst Identification

We shortlist analysts whose sector remit, market-cap range and publishing record suggest a real fit, and set aside the ones who would never realistically initiate on a business like yours.

Advocacy On Your Behalf

We use our relationships across the research community to put your name in front of those analysts and make the case for you. This is the part most companies cannot do for themselves.

Preparing To Be Covered

Analysts need a business they can model. We review your disclosure, segment reporting and guidance through their eyes and flag what makes you harder to pick up than you need to be.

Conference Strategy

Which sponsored conferences and non-deal roadshows actually put you in the room with the analysts you want, and which are simply an expensive week away from the business.

Holding On To It

Coverage is lost as often as it is won, usually through analyst moves or budget cuts rather than anything you did. We monitor for those signals and help you respond before a name drops off the list.

What Comes Back To You

Named analysts, named firms, and a clear order of approach. Nothing that stops at “you should get more coverage”.
  • Coverage benchmark against your named peer group
  • Shortlist of target analysts, with the reasoning behind each
  • Diagnosis of why any coverage was previously lost
  • Disclosure and modelling review from an analyst's point of view
  • Conference and roadshow calendar, filtered to what is worth attending
  • An advocacy plan, with the introductions we intend to make on your behalf

When Thin Coverage Is Costing You

Nobody Publishes On You At All

Funds that require published estimates before initiating a position cannot consider you, and most will never explain that is the reason.

You Recently Lost An Analyst

Someone moved firms or the sector remit was redrawn, and the count quietly dropped without anyone establishing whether it can be replaced.

Your Peers Carry Twice What You Do

The absolute number looks acceptable until it sits beside comparable businesses, at which point the gap starts to explain your valuation.

What clients say

We had been chasing the wrong firms for two years. The shortlist we got back was eleven names long and every one of them made sense the moment it was explained. Two have since picked us up.
Esperanza Villalobos-Reddington
The most useful part was being told our segment reporting made us genuinely difficult to model. Nobody had ever said that to us. We changed it, and the next conversation with an analyst went completely differently.
Jarrah Okpechi-Sandoval
Eighteen months after listing, our only coverage was from the bank that took us public. We were told plainly that this would keep limiting us, and given a route out of it that did not involve paying anyone for research.
Nadezhda Brightwater-Osei

With No Research, Nobody Is Telling Your Story When You Aren't In The Room

Published estimates put your name in front of institutions you will never meet and never pitch to. Without them, your story travels exactly as far as your own calendar allows. Ask us what your coverage looks like beside your peer group.
Call: 646-373-9104

Getting From Uncovered To Covered

About six weeks to the analysis and the advocacy plan. Initiations themselves run on the analyst’s clock, and usually arrive across several quarters.

1

Audit

We benchmark your coverage against your peer group and establish why any previous coverage was lost.

2

Shortlist

Analysts are screened on sector remit, cap range and publishing history, leaving names with a realistic chance of initiating.

3

Advocate

We make the case for you across our research relationships, and prepare your team for the conversations that follow.

4

Sustain

We track analyst moves and research budget signals so a name coming off the list is something you see in advance.

Frequently asked questions

What is sell-side coverage and why does it matter?
Sell-side coverage is research published on your company by analysts at brokerage and investment banks. It matters because it puts your name in front of institutions that would otherwise never encounter it, and because many funds cannot initiate a position in a name carrying no published estimates. Coverage drives visibility, and visibility drives liquidity.
There is no universal number. What matters is the comparison against your own peer group, because that is the benchmark investors apply. If businesses of similar size and sector carry twice the coverage you do, that difference has a cost attached even when the absolute count looks respectable.
Nobody can. The decision belongs to the analyst and their firm, and it turns on their capacity, their sector remit and whether covering you generates business for them. What we can do is make sure the right analysts know who you are, understand the story, and are approached in a way that respects how that decision actually gets made.
Usually nothing to do with you. Analysts move firms, sector remits get redrawn, research budgets shrink and coverage lists get trimmed from the bottom. Understanding which of those happened matters, because a drop caused by industry consolidation calls for a different response than one caused by declining interest in your story.
Paid or sponsored research exists and some companies use it. It is generally regarded by institutional investors as a weaker signal than independently initiated coverage, and it should be disclosed clearly wherever it appears. We will give you a straight view on whether it makes sense in your situation rather than a reflexive answer either way.
The analysis and advocacy plan take around six weeks. Initiations themselves run on the analyst’s timetable, not ours, and typically follow over several quarters rather than weeks. Anyone promising you coverage on a fixed date is describing something other than independent research.
More published estimates mean more institutions able to consider you, which tends to support trading volume. Better liquidity widens the pool of funds that can take a meaningful position without moving the stock, which in turn affects how your business is valued. The chain is indirect but it is well recognised among small and mid-cap issuers.

How Thin Is Your Coverage, Really?

Send us your ticker and the three companies you consider your closest comparables. We’ll come back with how your coverage measures up against theirs and which analysts are missing from your list.
Request an opportunity assessment