Strengthen your growth plan with tools that build agility and resiliency

One 44 Advisory is an independent corporate advisory firm serving small and mid-cap companies across North America. We identify the factors shaping your performance that may not be visible today, quantify their impact on your business, and develop practical strategies you can act on this quarter.

20+ years

Global investment and corporate advisory experience

6 disciplines

Brought to bear inside a single growth plan

1 model

Proprietary analytics behind every recommendation

3 continents

Clients across the Americas, EMEA and APAC

Strong companies stall on the things nobody was watching

Executives at small and mid-cap companies share a common vulnerability: they are deeply familiar with their own operations and considerably less familiar with what today’s investors, index providers and analysts actually reward.

It rarely feels like a problem. The plan is sound, the team is capable, the numbers hold up. Then a rebalance goes the wrong way, coverage thins, a governance question turns into a proxy issue, or capital that should have found you goes somewhere else.

None of those are operating failures. They are visibility failures, and they compound quietly. By the time they show up in the share price, the decisions that would have prevented them are two years behind you.

A plan that accounts for these factors is more agile, because you can move before you are forced to, and more resilient, because fewer things can knock you off course.

Roughly 60%

of small-cap investments are now made through passive vehicles, which never read your deck and never take your call.

Our services

Six disciplines, used together or on their own, depending on where your plan is weakest. Every one of them exists to make the business more agile or more resilient.

Investor analytics & targeting

Attracting investor interest gets harder every year. We use our proprietary model to determine how investors react to the factors affecting your business, then design a positioning strategy that makes you attractive to both active and passive money. We can also target new investors for capital infusion.

Index positioning & composition

Index membership determines how much capital is required to hold your stock regardless of sentiment. We analyse your membership, identify optimal positioning, and use industry relationships to help you engage more productively with your index provider.

Shareholder engagement & activism defense

Whether you're shoring up engagement or preventing activism, we help you implement best practice across shareholder communication, governance, executive compensation and proxy voting, while keeping customers, employees and local communities aligned behind the same plan.

Sell-side coverage

Coverage drives visibility and visibility drives liquidity. We identify the analyst relationships most likely to benefit you, then advocate on your behalf to expand your coverage.

Capital structure analysis

To optimise your structure and your use of excess capital, we advise on buybacks, special and common dividends, and debt reduction. Every recommendation accounts for your objectives, risk tolerance, cost of capital, debt capacity and covenants, debt-equity mix, and market conditions.

Responsible business practices: Gse & DEI

We say Gse rather than ESG because strong governance is the foundation for every other facet of corporate responsibility, and the key to propelling stock performance. We build strategies around a governance structure that generates positive social and environmental impact by its nature, and tailor diversity plans to your real talent needs.

Who we work with

Small and mid-cap companies

Facing large-cap complexity with a fraction of the internal resource. Our core client, and the reason the firm exists.

CEOs and CFOs

Leaders who want their growth plan stress-tested by someone with no stake in the answer.

Boards and committees

Directors who need an independent read on risk, governance or a strategic decision, without a downstream fee interest.

Newly public companies

The first index review and the first proxy season arrive faster than most newly listed teams expect.

How we work together

You can bring us one specific concern or the whole plan. Either way, the shape of the engagement is the same.

1

Conversation

Twenty minutes on where you are, what's changed recently and what's keeping the leadership team up at night. No pitch deck.

2

Review

A targeted assessment of one area, or a holistic business review across all six. We run your business through the model and pair it with industry research.

3

Custom plan

You get a recommended course of action built for your business model, sequenced by what will move the needle first, with the reasoning shown.

4

Partnership

We stay in it. Implementation support, monitoring as conditions shift, and reporting to management or the board on a cadence you set.

Frequently asked questions

What does One 44 Advisory actually do?
We are an independent corporate advisory firm. We review your growth plan against the factors that actually move corporate P&L and market performance, identify the ones you cannot currently see, and build a customised course of action that makes your business more agile and more resilient.
Most consultancies analyse your business from the inside out. We start from the outside in, from the perspective of the investors, index providers and analysts who determine how your business is valued, then work backward into your plan. That vantage point comes from having sat on the investment side.
Small and mid-cap companies are our core client base. They face the same complexity as large caps with a fraction of the internal resource, and they are consistently underserved by the large advisory firms.
Agility is the ability to change direction quickly when conditions shift. Resiliency is the ability to absorb a shock without losing momentum. In practice that means a capital structure with room in it, a governance structure that does not become a liability, an investor base aligned with your strategy, and a plan built on current assumptions rather than last cycle’s.
Do we have to buy the whole engagement?
No. We can address one specific concern, or conduct a holistic business review and prepare a recommended course of action across the whole plan. Most clients start narrow and widen the scope once they see the analysis.
A targeted assessment generally runs four to eight weeks. A holistic business review takes longer. Ongoing advisory relationships are typically structured as annual retainers with quarterly reporting to management or the board.
We are at 315 Madison Avenue, Suite 4009, New York, NY 10017. Our experience is global and we work with companies across North America, EMEA and APAC.

Let us help you see what you don't see

A 20-minute call is usually enough to tell whether we can help. Bring the part of the plan you’re least sure about. We’ll tell you what we see and what we’d look at first. No pitch deck, no obligation.